Thursday, June 20, 2013

How to funnel your videos

My Youtube guru has been hounding us to utilize video power to funnel web site traffic. He wants us to create several short videos that entertain, inform and feed viewers (like a funnel) to a primary video. The primary video will be more intense, descriptive and hopefully send the viewer directly to a targeted web site for specific purpose or action.
Here's the trick he teaches.  While those short videos entertain, they also include a annotation pop-up note that encourages viewers to "click", link and advance to the primary video. 
Good news - the annotation feature is free.  So is the link feature. Thus those short Youtube videos funnel customers to the primary pitch video....that presents the web site features.
Click HERE for the first sample of several shorties we use....to feed the viewer forward.


 Our next shorty sample will include a trick to grab traffic to all of your videos.

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